Case

Gamification for retention

Client: Crypto casino

A crypto casino wanted more repeat sessions and higher LTV without spamming bonuses. We shipped tournaments, missions and a clear player balance.

GamificationRetention
+27%
LTV
+33%
Sessions
Context

What the client brought

Players came back rarely, engagement mechanics were scattered, and progress on balance and rewards was hard to read. Marketing needed a system they could run themselves.

What we did

Scope of work

Gamification integration and tournament setup
Missions and levels with clear reward rules
Balance and progress on the player account
Mechanics wired to CRM and retention flows
A/B tests and tuning on engagement
Impact

What changed

01

LTV up 27%

02

Sessions up 33%

03

Marketing runs tournaments on its own

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